Sustainable Denim

As conventional denim requires intensive amounts of water and toxic chemicals, we set out to find a supply chain that is focused on addressing these issues. 

We partnered with Candiani, an Italian denim mill who has been perfecting their craft since 1938. Being located in a nature reserve has shaped their determination to innovate in a way that would actively support their area’s biodiversity.

Our partners have pioneered Sound Dye technology, a method that uses ultrasounds to rinse the yarn during dyeing. This saves about 28.5% of water, during dyeing alone, when compared to traditional methods.

Our denim uses premium organic cotton all woven, dyed, and finished in Robecchetto Con Induno, Italy at Candiani. Learn more about why we use organic cotton here.