Cult Classic Denim. Our new denim is crafted in premium 100% organic cotton and processed by our GOTS-certified Italian mill. Our process begins with raw premium fibers that are then woven and dyed according to responsible chemical standards and then crafted into our ethical denim in Robecchetto con Induno, Italy.
We’ve invested in working with a responsible denim mill that measures their impact and uses data to push the industry forward. They’ve developed innovative dye technologies that reduce their energy and water consumption, allow for plastic-free dyeing, and adhere to best in class chemical standards.