From the beginning, my core goal for this company has been to provide ethical and transparent products to an industry with little of either, as well as to offer opportunities for education and action through an editorial section that lives independently from our business. The stories you will find here ultimately exist to educate, connect, and inspire.
To my analytical mind, having worked in finance for nearly 15 years, education meant facts derived from scientific studies that could be boiled down into bullet points—something you will find plenty of in our Sustainability section. But as my team and I dove deeper into building Another Tomorrow’s supply chain and met the people on the ground—on the farms, in the factories—I knew facts were not enough. Healing this planet and creating change will come from reestablishing the connections we have lost with the sources from which everything we touch comes. And without being able to take you there physically, we are going to do it the way humans have always traveled through time and space—through stories.
Our first cover story, The Unraveling of Wool, takes place on sheep farms in Tasmania, Australia, amid an unseasonably hot and dry summer season overtaken by devastating wildfires on the mainland. Since September, the fires have taken out millions of acres across the country and caused unfathomable loss of life. While the state of New South Wales has been hit the hardest, Tasmania stands on guard and struggles to cope with new realities for farmers and animals alike.
For my editorial team and me, it was imperative to find a writer and photographer both sensitive and courageous enough to get wool farmers, many of whom are wary of talking to journalists—especially about hot-button topics like animal welfare, which was our core motivation for going to Tasmania in the first place—to share their hopes and worries for their industry in decline. Our writer Charlotte Graham-McLay and photographer Matthew Abbott managed to do just that and then some.
Because the circle of sheep farmers in Tasmania is small, several of the people they profile here are the same people I met on my first sourcing trip to Tasmania in the fall of 2018. I admit: It was the first farm I’d stepped foot on in more than 20 years. To think I almost let 16 years in New York City erase my roots as a young girl from Iowa farm country. This has been a true homecoming for me.
Going forward, we plan to introduce you to a collective of organic cotton farmers outside of our supply chain who live and work in Texas, an important link to the sustainability puzzle, and a challenging topic. We have hopes of taking you to South America, as well as exploring right here in New York, the city Another Tomorrow calls home. Wherever we land, it is our intention to shine a light on the often unsung heroes working every day toward creating change across industries, communities, and geographies. They are the ones who inspire us and provide fuel for our work.
Thank you for reading, and coming along on our journey.
Vanessa Barboni Hallik - Founder & CEO
Kate Branch - Editorial Director
Emily Rosser - Visual Director