Denim

As conventional denim requires intensive amounts of water and toxic chemicals, we set out to find a supply chain that is focused on addressing these issues. 

We partnered with Candiani, an Italian denim mill who has been perfecting their craft since 1938. Being located in a nature reserve has shaped their determination to innovate in a way that would actively support their area’s biodiversity.

Our partners have pioneered Sound Dye technology, a method that uses ultrasounds to rinse the yarn during dyeing. This saves about 28.5% of water, during dyeing alone, when compared to traditional methods.

Candiani adheres to best in class chemical standards including GOTS, ZDHC, and REACH, which prohibit the use of all chemicals that are classified as harmful to humans and the environment.