Another Tomorrow brings its regenerative luxury to Galeries Lafayette Paris Haussmann in collaboration with Patricia Urquiola

This collaboration extends Another Tomorrow's philosophy — a blueprint for luxury fashion designed to forge a better future — from its collection into a physical boutique space, in a pop-up designed by renowned architect and designer Patricia Urquiola alongside a team of like-minded partners.

Complementing the brand’s flagship in New York and a second headquarters in Paris, the shop-in-shop set within Galeries Lafayette marks a five-month Paris residency for Another Tomorrow. A longtime proponent of circular design, Patricia Urquiola treats the full lifecycle of designs as a guiding principle, and continually finds new ways for materials and objects to evolve, and enter new cycles.

The space, rich in tactile materials and vibrant shades of butter yellow, reflects Urquiola and Another Tomorrow’s shared approach to circularity as an ongoing process of transformation — an approach that extends from the installation to Another Tomorrow’s apparel. At the heart of Another Tomorrow are collections that unite integrity with enduring style, designed with architectural precision and effortless grace, in exceptional cuts and textiles to stand the test of time.
At Galeries Lafayette, visitors can experience firsthand the supreme softness of the brand’s regenerative and carbon negative ultra-fine merino wool, present throughout the collection and verified carbon negative; the sumptuous feel of its Peace silk, a cruelty-free silk produced in India by Project Cocoon without harming silkworms; alongside organic cotton, recycled cashmere, and faux fur Balmacaan coats in ethical wool.