Conventional Cellulosic Fiber

We avoid the use of fibers from ancient and endangered forests

We have chosen not to use conventional cellulosic fibers, due to their often poorly controlled chemical use in production and associated environmental impacts further down the supply chain, where conventional sourcing has contributed to deforestation and critical habitat loss. We continue to monitor developments in improving these supply chains and contribute to industry-wide working groups building the capacity and knowledge for a more sustainable future for these fibers.

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