SEACELL is a cellulose fiber enriched with seaweed. Its production starts with responsibly harvesting seaweed from the Fjords of Iceland. The seaweed is washed, dried, carefully ground, then added to a wood-based solution in a closed-loop system, generating no chemical waste.

Why We Choose SEACELL

  • We are continuously searching for lower impact fabrics that celebrate innovation and reduce our reliance on any one single crop. As we do this, innovative fibers such as SEACELL help bring diversity to our raw materials. 
  • SEACELL fiber has been certified by EU Ecolabel, meaning it has been assessed to have a lower environmental footprint, generating less waste and carbon during manufacturing. 1
  • Seaweed is a renewable crop that is harvested responsibly and organically. The top portion of the plant is cut (similar to trimming bushes) once every 4 to 6 years to allow for proper regeneration of the seaweed. 2
  • The wood based cellulose comes from an FSC Certified supplier who focuses on reducing and recovering their use of water, chemicals, and energy within the wood pulp and fiber production processes. 3
  • The FSC standards protect natural habitats and ecosystems. Wildlife living in forests depend on the native soil, plants, and water making it crucial to source from responsibly managed forests that conserve the land's biodiversity.
  • COSMETIC 6

    Seacell is a cellulose based textile that starts with responsibly harvesting seaweed, a renewable crop, from the fjords of Iceland. The seaweed is washed, dried, carefully ground, and then added to a wood-based solution in a closed-loop production process that generates no chemical waste. This fabric is carefully crafted by PYRATEX®.

  • COSMETIC 8

    Our PYRATEX® fleece combines organic cotton and seacell. Seacell is a cellulose based textile that starts with responsibly harvesting seaweed, a renewable crop, from the fjords of Iceland. The seaweed is washed, dried, carefully ground, and then added to a wood-based solution in a closed-loop production process that generates no chemical waste.

  • POWER 3

    The lyocell in this PYRATEX® knit is made using wood pulp sourced from an FSC-certified supplier, focused on reducing and recovering their use of water, chemicals, and energy within the wood pulp and fiber production processes.The addition of elastane helps to improve strength and performance, helping to extend the garment's lifetime.